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John Wanamaker: Philadelphia Merchant

by Ershkowitz, Herbert
Publisher: Combined Publishing
Issue: Fall 1999
ISBN: 1580970044

Wanamaker's department store grew out of humble origins in Philadelphia. This plainspoken biography portrays how the chain's founder combined evangelicalism and savvy marketing to achieve market dominance in the decades following the War.

review of John Wanamaker: Philadelphia Merchant, by Ershkowitz, Herbert, Civil War Book Review, (Fall 1999).